Insights · The 360 Journal

Straight answers for your next brief.

Practical guides on brochures, hoardings, films and launches. Every article starts with a direct answer, then shows the thinking and the work behind it.

Planning Guides
Questions Answered
Behind the Work

Planning GuideWhat Should a Real Estate Project Brochure Include?A real estate project brochure should include the project story, the location and connectivity, site and floor plans, specifications, amenities, the developer's credentials, RERA registration details and a clear next step.Read the guide
Questions AnsweredWhat Makes a Billboard Readable?A billboard is readable when it has a few words, one strong image, large and simple type, high contrast between text and background, and a brand that is easy to spot.Read the guide
Questions AnsweredBrand Film vs Corporate Film: Which Do You Need?Choose a brand film when you want people to feel something about who you are, for a launch, a campaign or social media.Read the guide

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