Outdoor Advertising (OOH)
Big ideas, built to be read in seconds.
The short answer
Studio 360 creates outdoor advertising for brands and real estate projects: hoardings, unipoles, gantries, bus shelters, transit media, mall and retail branding, site barricading, signage and digital outdoor screens. Each format is designed to be read at a glance and to match your print, film and launch material, so the campaign looks like one brand everywhere.
Who it helps
Who is Outdoor Advertising for?
- 01Developers announcing a launch across a city or a growth corridor
- 02Retail and mall brands that need branding inside and around a space
- 03Businesses that want one campaign idea carried across many sites
Deliverables
What does Outdoor Advertising include?
Large format
- Hoardings & Billboards
- Unipoles
- Gantries
Street & transit
- Pole Kiosks
- Bus Shelters
- Transit Advertising
- Digital Outdoor Screens
Spaces & sites
- Mall Branding
- Retail Branding
- Site Barricading
Signage
- Signage & Wayfinding
- Glow Sign Boards
Tools & Craft
- Vector artwork
- Image editing
- 3D mockups
- Large-format files
Related Work
Work from the studio.
Work shown from the Studio 360 creative portfolio.
Process
How a project runs, from brief to delivery.
- 90°
Brief
We start with your goals, audience, brand files and deadline, and agree what will be delivered.
- 180°
Concepts
We present design routes with the thinking behind each, so you can choose with confidence.
- 270°
Approvals
One route is refined with your feedback in clear rounds until every detail is signed off.
- 360°
Delivery
You receive final artwork for every size and site, prepared to the specifications each location needs.
Planning
What should you consider before you start?
Things to think about
- Where the sites are and how fast people pass them: walking, driving or waiting
- One message per board. Fewer words read faster
- Exact sizes and specifications for each site, which often differ
- How the outdoor idea connects with print ads, brochures and the site itself
What to send us
- Site list with sizes, or the media plan if one exists
- Brand files, the campaign line and key project facts
- Images or renders, or approval to create campaign visuals
- Live dates for each site
Timelines depend on scope and approval rounds. We agree a clear schedule with you at the brief stage.
Questions
Outdoor Advertising: questions answered.
Hoardings and billboards, unipoles, gantries, pole kiosks, bus shelters, transit media, mall and retail branding, site barricading, signage and wayfinding, glow sign boards and digital outdoor screens.
Every outdoor project includes the creative and final artwork for each site. If you also need media booking, fabrication or installation, tell us at the brief stage and we will confirm how we can arrange it.
A few words, one strong image, large type and high contrast between text and background. People see it for a few seconds, so each element has to earn its place.
Branded panels around a construction site. They protect the site and turn its boundary into a long advertisement for the project, as in the 33 ft reception barricade shown in our work.
Yes. That is how we work: one idea, adapted to each format, so a buyer who sees the hoarding recognises the ad, the brochure and the site.
Related pages
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