What is a brand film?
A brand film is short, emotional and built around one idea. It shows the spirit of the brand more than its facts: the feeling of a home, the ambition of a company, the promise of a launch. It usually runs from 30 seconds to two minutes and is made for screens where people choose whether to keep watching.
What is a corporate film?
A corporate film explains. It covers who you are, what you do, how you do it and the results you deliver. It is longer, often two to five minutes, and is shown where people want detail: a boardroom, an investor meeting, a website's About page, a trade show stand.
How do I choose?
Ask who will watch it and what they should do next:
- Launching a brand or project to the public: a brand film
- Explaining your business to investors, partners or recruits: a corporate film
- Selling a real estate project: a project film or walkthrough, often with a short brand cut
- Building recognition on social media: short brand reels
Can one shoot give us both?
Often, yes. Plan both from the start and the same shoot days can produce a corporate film, a brand film and short reels. It saves crew time and keeps every version consistent.