Case study · Navraj
Navraj. Make It Big.
An outdoor and print campaign for Navraj's residential and commercial projects, built on one line and one oversized gold mark.
- Real Estate
- Outdoor Advertising (OOH)
- Print Media
- Real Estate Marketing
0°
The Brief
A campaign for Navraj's residential and commercial projects, carried across outdoor media and print.
120°
The Thinking
One line, Make It Big, and one mark built large. The Navraj W appears as an oversized gold form that reads from a distance, by day or night, so every hoarding is recognisable before a word is read.
240°
The Execution
Studio 360 created hoardings and unipoles in several formats, The Kingstown Heights project identity and brochure, and a series of press advertisements in The Times of India.
300°
The Work
360°
The Outcome
Documented deliverables:
- Six hoarding and unipole designs
- The Kingstown Heights identity and brochure
- A series of press advertisements
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