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Case study · Atmosphere

Atmosphere. Ganges grace, clouds embrace.

A project identity built around a winged A, carried into presentation boxes, packaging and a brochure.

  • Real Estate
  • Creative & Graphic Design
  • Print Media
  • Real Estate Marketing
Atmosphere gold winged A on a navy box with gold wing flaps
0°

The Brief

An identity and launch kit for the Atmosphere project.

120°

The Thinking

The name suggests air, height and open sky, so the mark became a gold A with wings. The line Ganges grace, clouds embrace sets the tone, and the brochure opens onto wide mountain and valley views.

240°

The Execution

Studio 360 designed the logo and its line, a navy presentation box whose gold wings fold open, packaging including a scented candle, a green gift box and bag, and a brochure with fold-out landscape spreads.

300°

The Work

Atmosphere navy box, candle and wooden case with the winged A
Atmosphere brochure cover with the winged A between landscape panels
Atmosphere brochure opened to a misty mountain valley
Atmosphere green bag and gift box with gold wings
Project logos including Atmosphere
360°

The Outcome

Documented deliverables:

  • Project logo and line
  • Presentation box and packaging set
  • Brochure with fold-out spreads

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